Your events
deserve to feel
effortless.
Yours can.
Weekly intelligence that gives event planners a real, unfair advantage. Strategies that work right now, delivered before the industry catches on.
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The edge is in the timing.
One insight, every week
One well-researched idea that event planners are using right now to close more, stress less, and deliver better events.
Before the crowd catches on
By the time something hits a conference keynote, it's already old. This newsletter surfaces strategies while there's still a first-mover advantage.
Written for your role
Not for general marketers. Written specifically for event planners and coordinators juggling clients, budgets, and impossible timelines.
Events that feel as good as they look.
The latest from
Behind the Curtain
Your convention bureau plays favorites. Your sales floor might too.
A new incentive travel survey just proved something most hotel sales teams already suspected about themselves.
Your last group's best photos are still sitting in their guests' phones.
Wedding planners solved this with QR codes months ago. Hotel sales teams are still waiting to ask.
Forty guests at a farmhouse are booking richer nights than three hundred at a conference.
Couples are already proving it, and planners are starting to catch on.
The fastest way into a CFO's heart is a hospitality suite at Wimbledon.
New data says 70 percent of decision makers already budgeted for a marquee event this year.
Most of your best group leads are already sitting inside your own history.
New research says 63 percent of hotels can't tell a real lead from a dead end, and the fix is sitting in data most sales teams have never connected.
Half your restaurant's regulars have never booked a room here.
Turns out the fastest way into a planner's shortlist might run through your kitchen, not your ballroom.
The pitch that gets a meeting approved isn't the one everyone's making.
Executive buy-in jumped from 49% to 70% with one change: talking business outcomes instead of culture and connection.
Fourteen people can out-earn three hundred, if you treat them like it.
The group that books the most rooms isn't always the group worth chasing.
Friction killed the booking before you knew there was one.
The booking a hotel loses to friction rarely shows up anywhere in the lost business report.
Your room block isn't the number you signed up for.
By the time the real number shows up, your cutoff date is already behind you.
The hotels winning the World Cup are nowhere near the stadium.
Nearly 80% of host city hotels are pacing below forecast.
The conversation your RFP form is having without you.
Hotels lose millions in group bookings by designing sales processes for themselves.
What your client's attendees remember in September.
90% of planners are stressed about proving ROI. The metric just changed.
What most hotel teams didn't see coming this summer.
Five million tickets. Eighty percent of properties tracking below forecast. What the gap means for the rest of your calendar.
What the best hotels are already tracking.
The groups giving you 10 weeks of runway aren't the outliers anymore.
What the best events leave out.
Turns out, the most memorable part wasn't on the agenda.
Unfiltered. Slightly embarrassing.
I read it at 6am before my first call and walked into the meeting with an actual answer. My client was impressed. I was more impressed.
Event planner, DallasMy boss thinks I came up with the idea myself. I am not correcting her. Ever.
Coordinator who prefers anonymity, New YorkI forwarded issue #03 to a client mid-meeting to prove my point. Closed a $22K event before dessert arrived.
Event coordinator, Chicago
The moments that stay with people forever.
Founder of
Relivable.com
I’m the founder of Relivable, the platform that lets couples collect, organize, and relive every photo and video from their wedding in one beautifully simple place. Guests and photographers upload directly via QR code or shareable link. Relivable’s AI organizes everything by people, moments, and moods, and generates highlight reels automatically.
I created Behind the Curtain because the event industry deserves better tools and smarter strategies. This newsletter is for our friends who plan, sell, and coordinate events — weddings, galas, corporate events, celebrations — and want a competitive edge through weekly actionable intelligence. These are strategies you can apply before the rest of the industry catches on. Find me on LinkedIn.
Relivable.com helps couples collect every wedding photo and video in one organized, searchable gallery
Offer virtual tours to venue clients so they can fall in love with your space before they visit
Highlight reels generated automatically by people, events, and moods from every upload
QR code sharing lets every guest upload phone pics and pro shots to one effortless gallery
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The energy that keeps people talking long after the night ends.